Messages that get most the booked meetings are ones where you do as much "work" as possible. You want to remove as much "cognitive load" from their decision making process and make it easy for them to just say "yes" or "no".

Don't force them to think!

Good example:

"Sounds great, are you free next Tuesday at 3pm ET or Thursday at noon? Let me know and I'll send over an invite to [email protected]"

This takes the decision making off their plate and makes it easy for them to reply. While giving them the option to suggest a time that works for them (or sending a calendly link) might feel like the "nice" thing to do, you're actually putting more work on their plate which means they are less likely to respond. Again, don't force them to think!

Bad example 1: "Sounds great! Let me know what times work for you."
Bad example 2: "Sounds great! Here's my calendly link, feel free to book at your convenience." (people generally hate getting a calendly link. Don't send one unless they ask for it.)

Here you want to answer their question directly but give little detail. When you want to do is get them on a meeting. See the previous question for tips on scheduling the call.

Good example: "Yes, we absolutely do! I'm happy to walk you through how it works, are you free this Thursday at 10amPT? Let me know and I'll send an invite over to [email protected]"

Bad example: "Yes, we absolutely do! Here's a breakdown of our fees and process. <insert long rambling paragraph here>

Remember, you are now connected to this person on linkedin, and they are likely to see any future posts you may write on the platform. You never know when someone might have a bad experience with their current team, so you want to be attentive and polite even if there's no opportunity at the moment.

Good example: "No problem! Happy to be connected and if you ever have any questions you know where to reach me!"

Bad example 1: ignoring them and not replying.

Bad example 2: trying to push for a consultation even though they already said no