T.A.N.G.O. Targeting Framework
1. Targetable
Are your descriptors quantitative? Will we be able to find these people using digital filters?
Good
Age
Location
Profession
Company
Gender
Bad
Complicated finances
Wants good service
Nice to work with
Needs help
2. Asset-Rich
Are the people in this group profitable for you on average?
3. Nuanced Pain Point
Do the people in this group share a common financial pain point that you understand and can help with?
Good
W-2 Executives
Founders looking to exit
Doctors/Medical
Tech Employees
Veterans
Bad
Skiiers
Star Wars Fanatics
Anything hobby related
Religious
Examples
Bad
Friendly person who has uncertainty about their retirement plan and values good customer service
Good
Enginner at NVIDIA in their New York office, with a title of Director (or above), aged 35+
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Bethesda, MD 20814
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