You have one shot
at a great
first impression.
Take a look at your website.
What does it make you feel?
If it doesn't evoke safety, excellence, (and a hint of greed), it needs work.
Attract more clients with better marketing.
You only get one first impression.
Take a look at your website.
What does it make you feel?
High net worth individuals demand the best.
Personalized service, exceptional risk management, and an advisor with world-class advice.
If your site doesn't evoke:
safety, excellence, (and a hint of greed?)
...you have work to do.
Attract more clients with better marketing.
We Believe:
High net worth individuals demand the best.
Personalized service, exceptional risk management, and an advisor with world-class advice. Do you give off that impression?
Premium doesn't have to feel stuffy.
Your marketing will be tailored to your audience. A firm catering to wall street should feel different to one serving entrepreneurs.
Excellence doesn't have to be expensive.
We work with RIAs and BD's of all sizes. Don't settle for mediocre work, too much depends on it.
Smart marketing is more than just branding.
An effective system takes into account real operational constraints with the eye on the prize - client growth.
If you agree, we should talk
We Believe:
High net worth individuals demand the best.
Personalized service, exceptional risk management, and an advisor with world-class advice. Do you give off that impression?
Premium doesn't have to feel stuffy.
Your marketing needs to be tailored to your audience. A firm catering to wall street should feel very different to one serving entrepreneurs.
Excellence doesn't have to be expensive.
We work with RIAs and BD's of all sizes. Don't settle for mediocre work, too much depends on it.
Smart marketing is much more than just branding.
An effective system takes into account real operational constraints with the eye on the prize - client growth.
If you agree, we should talk
Our Founder
What do you get when a hedge fund analyst gets an MBA from UC Berkeley studying behavioral economics? An award-winning technology and marketing executive who builds marketing systems that drive growth at scale.
Zeke Silvani founded Tango after building products that millions use today at places like Capital One and Google, where he launched the AdWords app.
He grew Convert It to the nation's largest marketing agency for law firms and is now doing the same for his first love - financial services. Get on his calendar and he'll be happy to share his take on your growth plans.
With a world-class design and engineering team behind his vision, Tango thrives at the intersection of art and science. Our obsession with both aesthetics and metrics means you get marketing that feels as good as it performs.
If you'd like ongoing 1:1 time with Zeke, coaching is available.
What you get:
An irresistible brand
Don't just make it easy for your clients to refer you, make them proud to.
Lead generation
Modern strategies for modern firms – but you still need to do your part.
Growth
We can't control the markets, but we can control your client acquisition.
What you get:
An irresistible brand
Don't just make it easy for your clients to refer you, make them proud to.
Lead generation
Modern strategies for modern firms – but you still need to do your part.
Growth
We can't control the markets, but we can control your client acquisition.
Let's talk
We look forward to learning about you and your firm.
Fill out this form and we'll send detailed information about our service (packages, pricing, and example work.)
If we're a good mutual fit we'll get on a call to discuss your priorities and see if we should work together.
Let's talk
We look forward to learning about you and your firm.
Fill out this form and we'll send detailed information about our service (packages, pricing, and example work.)
If we're a good mutual fit we'll get on a call to discuss your priorities and see if we should work together.
upgrade as you grow
Flexible Plans
foundation
$ email us!
Google profile optimization
5-star review generation
Missed call instant SMS
Basic logo design
Local SEO analytics
Monthly posts on Google
No contracts - cancel anytime
expansion
$ email us!
Everything in Foundation
Custom website design and build
Monthly posts on Facebook
Monthly posts on Linkedin
Website hosting
Custom domain
No contracts - cancel anytime
domination
$ email us!
Everything in Expansion
Google Ads campaign
Facebook ads campaign
Retargeting campaign
Google Screened verification
Custom landing pages
No contracts - cancel anytime
CONTACT
RESOURCES
LEGAL
Tango Advisor MarketingTM is a leader in website and marketing services for the financial and insurance industries. Our services are used by professionals including Financial Advisors, Registered Investment Advisors (RIA), Certified Financial Planners (CFP), Insurance Agents, and Brokers to create and manage compliant and user-friendly websites and marketing campaigns.
Information on this site is intended to be educational in nature only and should not be used as a substitute for professional legal counsel.
Copyright 2025. Tango Advisor Marketing. All Rights Reserved.
7200 Wisconsin Ave. #500
Bethesda, MD 20814
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WordPress and WP Engine Drama: Why Financial Advisors Should Pay Attention
WordPress powers over 40% of all websites on the internet, making it the backbone of many businesses’ digital presence, including financial advisors. But recent conflicts between the founder of WordPress and WP Engine—a popular hosting provider—are causing performance issues that could directly impact your site, even if you’re not aware of it. If your website was built by an agency, there’s a good chance it’s running on WordPress. Is your website affected? You need to find out—either on your own, ask your agency, or reach out to Tango for a free website audit.
What’s Happening Between WordPress and WP Engine?
Recently, the WordPress ecosystem has been buzzing with friction between WP Engine, one of the most widely used managed WordPress hosting providers, and the core WordPress community. WP Engine has been accused of altering its infrastructure in ways that don’t align with WordPress’s development standards. These changes have allegedly led to site slowdowns, plugin compatibility issues, and general instability for businesses relying on WP Engine’s services.
The impact has been broad. Financial advisors with sites hosted on WP Engine have experienced delays in site speed, decreased uptime, and technical glitches that can seriously harm client trust. While WordPress remains a powerful platform, these hosting disruptions pose real risks for advisors who rely on their websites to market services and connect with clients.
Why Financial Advisors Should Care
If your site runs on WordPress and is hosted by WP Engine, your business could be affected by these ongoing issues. A slow or unreliable website can drive prospects away and erode existing client relationships. Even if you don’t know which hosting provider your agency used, it’s worth checking—especially as we approach year-end when many clients are actively seeking financial guidance. If your website isn’t functioning optimally, you risk losing valuable opportunities.
Potential impacts on financial advisors include:
• Decreased lead generation: Prospects searching for advisors will be turned off by slow load times or broken pages.
• SEO ranking drops: Website speed and uptime directly affect your search engine rankings. A slow site can push you further down the list of results when potential clients search for services.
• Damaged credibility: Clients expect a seamless experience, especially when it comes to financial advice. A poorly performing site can hurt your reputation as a reliable advisor.
What You Can Do
If you’re concerned about your website’s performance, you have options. First, confirm whether your site is running on WordPress and if WP Engine is your hosting provider. If you’re not sure how to do this, reach out to your web developer or marketing agency for help.
Beyond that, consider partnering with Tango for ongoing website maintenance and performance optimization. We can help ensure that your website runs smoothly, remains secure, and continues to convert leads into clients effectively. This is particularly important as marketing shifts more towards digital channels in the financial advisory space.
If you'd like us to take a look at your site for you, reach out and we'll be happy to help.
Contact
5509 Burling Ct. Bethesda, MD 20817
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